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CISM study material · question 713 of 1000

Why does NIST say a media engagement strategy must be prepared in advance?

  1. Because journalists are entitled to attend the response meetings at which the incident is being discussed and then finally decided
  2. Because the applicable regulators require a published media policy to be in place well before any incident at all occurs at the organisation itself
  3. Because media enquiries must all be answered within a fixed period once they have been received by any of the organisation's staff
  4. Because the media sometimes learns of incidents through sources other than the organisation's own public affairs staff
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Answer: D. Because the media sometimes learns of incidents through sources other than the organisation's own public affairs staff

SP 800-61r3 notes journalists sometimes hear about an incident from somewhere other than the organisation's public affairs staff, which is why the engagement strategy has to exist beforehand.

Source: NIST SP 800-61 Rev. 3 (NIST) — Sec. 2.2 Roles and Responsibilities — Public affairs

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